Businesses are facing a myriad of constantly evolving pressures. Buyer expectations have increased and they are growing increasingly frustrated with the state of their suppliers’ Quarterly Business Reviews (QBRs). In fact, a worrying 82% have cancelled contracts due to poor-quality QBRs, a devastating fact for suppliers in today’s ever-changing markets.
Our research, 'The QBR Delusion', found that high-quality supplier relationships, driven by productive and regular reviews, will be vital for the majority of organisations in meeting their business objectives over the next 12 months. Buyers pointed to a wide range of business objectives where they are looking for support from suppliers, including cost reduction, revenue growth, customer experience and employee retention.
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