Whitepaper: The QBR Delusion

Alice Baker
January 31, 2024

Clientshare's whitepaper, 'The QBR Delusion: Exposing the devastating impact of poor QBRs on revenue, relationships and retention' in printed, magazine-like form

Businesses are facing a myriad of constantly evolving pressures. Buyer expectations have increased and they are growing increasingly frustrated with the state of their suppliers’ Quarterly Business Reviews (QBRs). In fact, a worrying 82% have cancelled contracts due to poor-quality QBRs, a devastating fact for suppliers in today’s ever-changing markets.

Our research, 'The QBR Delusion', found that high-quality supplier relationships, driven by productive and regular reviews, will be vital for the majority of organisations in meeting their business objectives over the next 12 months. Buyers pointed to a wide range of business objectives where they are looking for support from suppliers, including cost reduction, revenue growth, customer experience and employee retention.

Complete the form below to download the whitepaper and gain valuable insights into:

  • When's the most important opportunity for suppliers to evidence value and innovation?
  • What are buyers’ views on the state of current QBRs?
  • What do you need to do to improve your QBR processes?

Download 'The QBR Delusion'

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Download our latest whitepaper

Net Promoter Score (NPS) remains one of the most widely used customer feedback metrics in the B2B world. Many organisations send out annual surveys or ad-hoc feedback requests, but few know how to use NPS to retain clients and drive growth effectively.

In this paper, we explain what NPS measures, why it's important, and explore the ways leading suppliers are using it to improve contract retention, drive upselling opportunities and boost overall customer experience.