QBR Research 2024

68%

of buyers cite QBRs as the most important moment for suppliers to provide evidence of consistent value and innovation.

76%

of buyers report it often feels as though QBRs are merely a tick-box exercise for their suppliers.

The QBR Delusion:

EXPOSING THE DEVASTATING IMPACT OF POOR QBRs ON REVENUE, RELATIONSHIPS AND RETENTION

This research reveals how many suppliers are suffering customer churn and loss of revenue as a result of a poor Quarterly Business Review (QBR) process.

88% of buyers state that suppliers aren’t demonstrating enough evidence of value and innovation in QBRs. 60% believe their suppliers are getting by on delivering the bare minimum. And 82% have cancelled a contract because they felt their supplier didn’t deliver enough value and innovation.

Our whitepaper reveals the critical importance of QBRs in growing revenue, relationships and retention. Download it today.

93%

of buyers say they are looking at all their supplier relationships, and the value they deliver, with much more scrutiny than two years ago.

74%

of buyers say they would definitely be more likely to buy from a supplier that consistently listens and acts on the feedback they’ve provided.

Exposing

the QBR Delusion

Buyers across the UK and US are becoming increasingly disillusioned with suppliers who deliver poor-quality Quarterly Business Reviews. Many feel like their suppliers are getting away with the bare minimum, and they won't hesitate to cancel contracts that don't provide evidence of their value.

Understand how buyers are feeling and discover what you need to do. Download the whitepaper today >

Download the whitepaper

68%

76%

The QBR Delusion:

93%

74%

Clientshare has built the world's leading Business Reviews platform

"Having the right tools in place to obtain and respond to client feedback, both inside and outside meetings, is game changing."

"Review meetings are our big chance to showcase our skills, expertise and successes, and we do everything we can to maximise that opportunity."

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