Infographic
QBRs should be a strategic advantage, not a source of frustration. But for many buyers and suppliers of B2B services these crucial opportunities for conversation are falling short. While both sides have concerns about the process, buyers feel the impact of poor QBRs far more acutely. In our research, a staggering 86% of them say meetings aren’t attended by the right people, and 84% report that actions and next steps aren’t completed in a timely manner.
Issues like inconsistent meeting cadence (78%) and a lack of innovation (66%) add to the frustration, leaving QBRs feeling like a tick-box exercise rather than a tool for growth and retention. Suppliers who address these frustrations can transform QBRs from a burden into a powerful differentiator.
Discover how buyers and suppliers are feeling, and where their priorities lie, in The QBR Frustration or in the infographic below:
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We interviewed 100 senior leaders of B2B enterprises across the Logistics, FM, Contract Catering, IT, RPO and BPO sectors from the UK and US. The research reveals the failures of today's QBRs and highlights the urgent need for better business conversations. Learn more about where you can improve your QBRs to protect your margin and grow relationships with buyers today.
