Quarterly Business Reviews (QBRs) play a pivotal role in maintaining robust relationships and driving business growth. These meetings provide a platform to assess progress, discuss challenges, and align strategies. However, the true value of a Quarterly Business Review lies not just in the meeting itself, but in the actions taken immediately afterwards.
Clientshare have been helping BPO, IT Services, Facilities Management and Logistics to develop their Quarterly Business Reviews (QBRs) including the steps they take after those meetings to further demonstrate their value. Using Pulse, our one-of-a-kind Quarterly Business Reviews (QBRs) platform, the 1 in 3 FTSE100 business we work with have a consistent and clear workflow to take logical and value-adding steps before, during and after their Quarterly Business Reviews (QBRs) with clients.
What are the three crucial steps to take right after your Quarterly Business Reviews (QBRs) to maximise its impact and propel your client relationships to new heights?
Debrief and Document Insights: As the QBR concludes, it's essential to immediately gather your internal team for a debriefing session. This step ensures that everyone involved in the client's account is on the same page and understands the outcomes of the meeting. Discuss the key takeaways, feedback, and action items that were identified during the QBR. Use this debriefing as an opportunity to capture valuable insights and document them for future reference.
Consider creating a comprehensive summary report that outlines the discussions, decisions, and next steps. This report serves as a vital reference point for tracking progress, holding team members accountable, and guiding future interactions with the client. Accurate documentation also helps in addressing any potential misunderstandings and reinforces your commitment to the client's success.
Implement Action Items Promptly: The insights gained from the QBR are only as valuable as the actions that follow. Immediately after the meeting, prioritise and assign action items to the appropriate team members. Whether it's addressing specific concerns, optimising strategies, or launching new initiatives, the sooner you start implementing these changes, the better.
Effective communication with the client is key during this phase. Share your proposed action plan and timeline to ensure alignment and set clear expectations. Regularly update the client on progress, providing a sense of transparency and reassurance that their feedback is being taken seriously.
Strategise for the Future: While addressing immediate action items is crucial, don't lose sight of the bigger picture. Use the insights gained from the QBR to refine and adapt your long-term strategy for the client. Identify areas of growth, innovation, and potential challenges that lie ahead. Engage in forward-thinking discussions with your internal team to map out how you can proactively address the evolving needs of the client.
Consider scheduling a follow-up meeting shortly after the QBR to discuss the strategic roadmap moving forward. This meeting can serve as an opportunity to present your refined strategy, seek additional input from the client, and ensure that your business objectives are aligned.
Final thoughts
A Quarterly Business Review (QBR) is more than just a meeting; it's a catalyst for growth and collaboration in your client relationships. The actions you take immediately after the QBR can determine whether the meeting's insights translate into tangible results. By debriefing, implementing action items promptly, and strategising for the future, you can maximise the impact of your QBR and strengthen your client partnerships. Remember, the key to success lies in turning insights into action.
What next?
Our Quarterly Business Reviews (QBRs) product, Pulse, has an efficient retention and growth focused workflow that allows for forward-looking strategy, implementation of action points and document clarity built in. As well as this, we have NPS and CSAT built into the product allowing for a total overview of client relationship health and the ability to identify potential problems and opportunities for growth.
Are we striking a nerve? Take a look at our short intro to the Pulse product below.
Do you want to see the product in action? Or are you ready to take the next step to improving your client relationships, and in turn, increasing your retention and growth? Then book a demo with our team today.
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