
Issues like inconsistent meeting cadence (78%) and a lack of innovation (66%) add to the frustration, leaving QBRs feeling like a tick-box exercise rather than a tool for growth and retention. Suppliers who address these frustrations can transform QBRs from a burden into a powerful differentiator.
Discover how buyers and suppliers are feeling, and where their priorities lie, in The QBR Frustration or in the infographic below:
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