Podcast: Why most QBRs miss the mark - and how to fix them

Alice Baker
August 5, 2025

warwick-brown-and-james-ward-podcast

In this two-part video podcast hosted by Warwick Brown, James Ward (CEO of Clientshare) reveals why 88% of buyers believe traditional QBRs lack value, and offers a practical playbook to transform them into powerful growth engines.

 

Part 1 – “What’s broken in your QBR?”

James Ward explains why most QBRs fall flat, from bloated slide decks to presentations that lack actionable insight. He outlines the four stages of QBR evolution and shows why insight, not raw data, is what clients truly value.

 

Podcast link: https://podcast.thekamclub.com/episodes/55



Part 2 – “Turning QBRs into growth-driving conversations”

This follow-up session focuses on action. Ward shares a proven three-step plan to make your QBRs strategic, focused and future‑oriented. Learn how leading suppliers use dashboard visuals, the “what? so what? what next?” slide filter, and real-time client feedback to turn reviews into trust-building opportunities for revenue growth.

 

Podcast link: https://podcast.thekamclub.com/episodes/56 
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Net Promoter Score (NPS) remains one of the most widely used customer feedback metrics in the B2B world. Many organisations send out annual surveys or ad-hoc feedback requests, but few know how to use NPS to retain clients and drive growth effectively.

In this paper, we explain what NPS measures, why it's important, and explore the ways leading suppliers are using it to improve contract retention, drive upselling opportunities and boost overall customer experience.