Product Update: New Content Management System

Every Business Review depends on having the right content ready when it matters: the latest ESG report, a growth roadmap, a case study your customer hasn't seen yet. Too often that content is scattered across folders, inboxes and chat threads, and Account Managers lose valuable preparation time just tracking it down.

With our new Content Management System (CMS), you can now build a single content library inside Clientshare and pull trusted material straight into every review.

This makes it easier to:

• Work from one central Content Library, not scattered folders, inboxes or chat threads

• Keep every Business Review consistent and on-brand

• Cut the time Account Managers spend searching for or creating content

• Give leadership, sales and marketing teams a direct route into every customer conversation

• See how each piece of content is performing, from sends through to downloads

One central content library

Instead of hunting through shared drives or asking a colleague to resend a file, Account Managers can now go to a single content library inside Clientshare. Leadership, sales, marketing and core function teams upload their latest materials once, and that content becomes available to add to any review straight away.

This could be anything from:

• Industry trends and news-worthy items

• Your latest blog posts and newsletters

• ESG reports and quarterly executive summaries

• Event promotions and customer stories

• Service brochures and the latest product innovations

• Subject matter expertise from across your teams

Consistent, on-brand content, every time

Because assets are uploaded and approved at the source, every review reflects the same standard. There's no risk of an outdated deck slipping into a customer conversation or a file that's drifted off message. Whatever an Account Manager adds to a review, it's the version marketing and leadership have already signed off.

Save time on every review

With the right content already centralised, Account Managers spend less time searching for or recreating material, and more time preparing a review that actually lands well with the customer.

Track engagement on every content piece

Every item in the content library now shows how it's performing. From the card, you can see how many people it's been sent to, along with impressions, views and downloads.

View a full breakdown by client, including who's viewed the content and when they last accessed it, so Account Managers can see what's actually landing rather than assuming a report has been opened just because it was shared.

"It's really straightforward to use, and I appreciate having visibility over how each piece of content is being shared and viewed."

VP of Marketing at a leading Facilities Management enterprise

Why have we introduced the CMS?

Business Reviews work best when they combine live performance data with content that supports the story behind it. Embedded Reporting, introduced earlier this year, already brings live SLA and KPI data into the review. The Content Library completes the picture, giving your teams a governed, central home for the supporting content that sits alongside it, so every review is built on accurate data and the right message, every time.

To learn more about the Content Management System, take a look at our support articles, contact your Clientshare representative or email support@myclientshare.com 

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